Wildlife Works' mission is to harness the power of the global consumer to create innovative and sustainable solutions for wildlife conservation.
We call our radical new approach Consumer Powered Conservationsm.
Founded in San Francisco in 1997, we are the world's first business designed from the ground up around a consumer brand that stands for wildlife conservation. Our promise to every customer is that we use the proceeds of our product sales to save endangered and threatened wildlife around the globe.
We're achieving this by protecting wilderness habitats, creating jobs, building schools and providing other economic benefits for those people who share their land and resources with wildlife.
In our first location in Kenya, Africa, we created the 80,000-acre Rukinga Wildlife Sanctuary, where elephants, cheetahs and 45 other large mammal species now roam freely. In addition, we built and operate our Eco-factory next to the sanctuary, where we employ members of the local community to create some of our products.
These jobs have radically changed the way the local community views wildlife. Before Wildlife Works, they saw wildlife as either bushmeat or money, and were poaching, clear-cutting and rapidly destroying their natural environment. With Wildlife Works, they can earn enough to feed their families and send their children to school without killing wild animals. The wildlife has become an asset to them worth much more alive than dead. The poaching has stopped and the animals are returning.
Our approach has received a tremendous amount of support from the conservation community, including renowned paleoanthropologist and environmentalist Dr. Richard Leakey.
By purchasing a Wildlife Works product, you're joining our conservation revolution. You're wearing the brand that says you won't sit quietly by while the last wild things in the last wild places disappear forever.
And our products are as good for the planet as they are for your soul. Our premium quality contemporary sportswear designs and home fashions are inspired by endangered species and their habitats. Made from organic cotton, hemp and other environmentally friendly fabrics, our products can be found in over 200 top boutiques, high-end retailers and right here on the Wildlife Works Web site.
In the future, we plan to use Consumer Powered Conservationsm to expand our activities, reaching around the world to more areas where animals are under threat of extinction - such as India and British Columbia.
As we grow, our promise to customers will remain true: every product purchased from Wildlife Works helps us fill the future with magnificent creatures.
So buy from us, and be part of the solution. Get involved, get informed and evolve with us at Wildlife Works.
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